On May 18, in Hanoi, TH Group officially launched a new product – naturally fermented beverage from the barley germ of TH true MALT 500ml bottle and 500ml can. This drink not only has great refreshing function but also good for health, good for digestive system.

Statistics show that Vietnam’s non-alcoholic beverage market earns over VND 50,000 billion / year with a growth rate of 5-6%. This category has the presence of pure water products, carbonated drinks, fruit juice, instant tea / coffee, energy drinks … And for the first time on the market, a new product line: water Natural fermented beverage from barley sprouts. With TH true MALT products, TH Group pioneered to create a new direction in the beverage industry with many special marks.

The first special and unique feature of TH true MALT is inspired by the long-standing beverage from Europe with “golden ingredients” of rye and barley germ. Imported from Europe, TH Group has researched and created a recipe that suits Vietnamese tastes while preserving the flavor and nutritional value of this famous beverage.

European beverage experts define, “MALT” is the product obtained from the process of immersion, tempering and bouncing of seeds (barley, rye, …) under controlled conditions. TH true MALT is extracted from the “MALT” of the best quality barley and rye grains from Eastern European fields.

Rye and barley are very good, nutritious cereals: starch, soluble fiber, B vitamins and rich in minerals like manganese, phosphorus, copper, magnesium, iron, potassium, … The germination process activates and increases enzymes, releasing nutrients in seeds, helping these nutrients to dissolve and enter the product.

The germination process is considered to be a wonderful, priceless gift that Mother Nature gives and people know how to take advantage of this gift to optimize the use of nuts, creating good drinks for health. TH Group applies that process to produce and naturally ferment nutritious seeds to produce TH true MALT beverage with the natural color of rye and barley, absolutely no color. TH true MALT is considered a “gift from nature” is therefore.

The sweet aroma, the refreshing taste typical of the most valuable cereals is preserved in the product, along with the natural gas from the fermentation process – all increasing the attractiveness of the product.

The second special feature, TH true MALT is a naturally fermented beverage with a very low alcohol content, less than 0.7%, generated by the natural fermentation from barley germ. Therefore, TH true MALT is classified as non-alcoholic drinks (according to QCVN 6-2: 2010 / BYT standards of the Ministry of Health).

TH true MALT products are made from completely natural ingredients, no preservatives, and do not contain high molecular sugar corn. The product provides natural nutrients from barley extract (B vitamins, minerals, amino acids, …) good for the body, effective in helping to support digestion and metabolism. eat and taste better.

With the ability to quench thirst, provide energy, minerals, vitamins, amino acids, support digestion, TH true MALT is considered by experts to be an ideal beverage for all activities, from bearing. Follow during trips, travel, or use when practicing sports, after exercise, at parties, meeting with friends and use at home. This fermented beverage is especially delicious when served cold, very suitable when used with fried, fried, spicy, hot, seafood or other high-protein dishes.

From the heart of wanting to bring “the best of the world to Vietnamese consumers”, when enjoying the great drink of Europe, Ms. Thai Huong – Founder and Investment Consultant of TH Group has decided to produce TH true MALT. In this “true story” about this product, she shares the wise philosophy of the product:

“Respect nature,

Cuddling mother earth,

The wind, the water and the earth blended together.

This place is special, snow covered in winter.

The sun has just emerged, everything is multiplying.

Black noodles, circuits have resurfaced in that strong vitality.

Along with the desire to contribute, people have germinated and then brought a drink completely from nature.

We named it TH true MALT ”.

The “true story” of the TH true MALT product is printed solemnly on the product packaging as a commitment of a “kind housewife to the community”.

Like other TH Group’s products such as TH true MILK clean milk, TH true HERBAL herbal drink or TH true NUT seed milk, naturally fermented beverage products from TH true MALT barley solid foundations are the core values: “completely from nature” and “for public health”. Vietnamese consumers who trust TH true MILK brand will find reason to love and trust TH true MALT. Vietnam’s beverage industry will surely witness the breakthroughs of this product line in the coming time with the mark of the healthiest nutrition source from the Eastern European fields that nature offers.