Home News TH TRUE MILK PROUDED OF NATIONAL BRAND

TH TRUE MILK PROUDED OF NATIONAL BRAND

December 26th, 2018

On December 20, TH Group proudly officially received the logo of “National Brand” for the third time in a row at the Announcement of Enterprises with National Brand 2018.

The National Brand is the only program of the Vietnamese Government to promote the image and National Brand through products, goods and services; The main aim is to build the image of Vietnam with the values ​​of “Quality – Innovation, Innovation – Pioneering Capacity”.

According to Decision No. 4669 / QD-BCT dated December 18, 2018 of the Minister of Industry and Trade – Chairman of the National Brand Council, TH Milk Joint Stock Company was recognized as an enterprise by the National Brand Council. branded with the National Brand in 2018 and bearing the Program’s logo for two years from 2018 to 2020.

TH Group representative was honored to receive the “National Brand” logo from Deputy Prime Minister Trinh Dinh Dung and Minister of Industry and Trade Tran Tuan Anh

This is the third time TH has been honored and proud to be recognized as a “National Brand”, and honored with five product groups: TH True MILK Fresh Milk, TOPKID Formula Products, and Fresh Fresh Milk. TH SCHOOL MILK school; TH true YOGURT yogurt and TH TOPTEEN pasteurized drinking yogurt.

The National Brand (Vietnam Value) is a program assigned by the Prime Minister of the Ministry of Industry and Trade (Trade Promotion Agency is a standing agency) to coordinate with ministries / branches to implement since 2003.

This is the only program of the Vietnamese Government to promote the image and National Brand through product brands (goods and services); with the main aim of building the image of Vietnam associated with the values ​​”Quality – Innovation, creativity – Pioneering capacity”; Increasing the prestige, pride and attractiveness for the country and people of Vietnam, contributing to encouraging tourism and attracting foreign investment.

In 2018, TH is one of the few enterprises in the field of food and beverage with this National Brand.

After 10 years of launching the first product, more than 70 types of TH’s products have been well received and trusted by consumers. TH is one of the few businesses in the food and beverage industry in particular, whose products achieved the “National Brand” 2018

Mr. Ngo Minh Hai, Chairman of TH Group, said: “This is the third time we have achieved this noble title, we understand that consumers have given us the honor and at the same time a great responsibility for TH Group. Therefore, we always have to try to maintain the title and increase the value of products and bring true values ​​to society. ”

In order to achieve the National Brand, products – services must meet strict criteria such as being manufactured and supplied by advanced technology, environmentally friendly, using domestic materials, capable of exporting. import and replacement of imported products; accounting for a large proportion in the domestic market and in export turnover, selected by consumers ..

TH Group has continuously achieved the National Brand name since 2012, and is making firm domestic steps, expanding investment in dairy cow raising and processing projects in Thanh Hoa, Ha Giang and Phu Yen. . In addition to dairy products, TH has continuously developed new products for public health such as TH true HERBAL herbal drink, TH true NUT premium grain milk, TH true MALT fermented drink , pure water TH true WATER. In addition, TH has promoted investment in international markets, notably the High-tech Dairy Processing and Dairy Complex Project in Russia with a total capital of up to 2.7 billion USD. TH is also promoting products to be available in fastidious markets but with great potentials such as the US, China and ASEAN.

TH’s 5 product groups are honored to achieve the “National Brand” 2018:

  • TH True MILK fresh milk,
  • TOPKID formula products (fresh milk, yogurt, ice cream)
  • TH SCHOOL MILK clean milk;
  • TH true YOGURT yogurt
  • TH TOPTEEN pasteurized drink yogurt